BEARCAVE FILM

Jay Raissis & Co. led the strategic communication, PR, and marketing direction for the feature film BEARCAVE, overseeing its public positioning and international visibility.

The work focused on the design and implementation of a comprehensive PR and marketing strategy aimed at effectively communicating the film to the public across national and international contexts. Operating without a dedicated promotional budget, the strategy relied entirely on organic exposure, targeted publicity, and social media-driven storytelling. A fundraising campaign was also embedded into the communication plan and promoted through national media outlets to support the completion and circulation of the film.

The scope of services included the development of an integrated publicity, promotion, and social media framework; the writing and distribution of press releases to carefully selected journalists and publications; and the coordination of tailored media outreach. Following the film’s international premieres at the Venice Film Festival and the Thessaloniki International Film Festival in 2025, the work expanded to include the organization of interviews with major radio stations, newspapers, and cultural media.

Jay Raissis served as Marketing and Communications Director for BEARCAVE, ensuring consistency in messaging, sustained media presence, and strategic alignment between the film’s artistic identity, public narrative, and long-term visibility.